3 Ways to Set Up a Business Email to Boost Your Brand Image

In the business world, email serves as a tool for communicating and exchanging data with various parties. However, many companies still use free email domains for their business needs. Did you know that you should use an email address with a professional domain for business purposes?

Before learning how to set up a business email, here are the reasons why your company needs a business email.

Why Does Your Company Need a Business Email?

For those of you running a company, a business email is one of the things you must not overlook. Here are some important reasons why:

1. Email Represents the Company Brand

A business email with its own domain can serve as a way to introduce your business brand. An official company domain will make customers more familiar with your business because they frequently see or interact with it. Indirectly, using a business email can help create a positive first impression. As a result, customers won’t hesitate to communicate with you or your company representatives regarding business matters.

2. Builds Customer Trust

In fact, an email with a company domain instills more trust in customers than one with a free domain. Every business owner knows that consumer trust is a highly valuable asset, especially for online businesses. Once you’ve earned customer trust, it will be easier to promote your products in the future.

Not only that, but business email can also minimize instances of business fraud through phishing. A unique domain makes it easier for customers to distinguish official company emails from fake ones.

3. Projecting a More Professional Image

Lastly, of course, a business email helps project a professional image in the eyes of customers or business partners. Emails with free domains appear less professional because anyone can create them. This can actually raise doubts among customers. Therefore, it’s better to use a business email with your own domain to enhance your company’s professionalism and credibility.

How to Create a Business Email Using Zimbra?

The good news is, creating a business email is very easy. Many platforms can help you do this, one of which is Zimbra. To create a business email using Zimbra, here are the things you need to consider:

1. Choose a Domain Name

Today, many people use the internet to search for services, products, or solutions to their problems. To be found, a website is essential for any company. When creating a website, you must choose a domain and hosting provider that can support it. Next, you’ll need to purchase a domain name from that service. For example, by purchasing a domain through Cloudmatika.

Furthermore, a website created with its own domain can be used for business email. The domain name can also use the company’s name. For example, in the format nama@company.com. The company’s email will also appear more professional and trustworthy with its own company domain name.

2. Choose a Business Email Provider

There are four ways you can use to create a business email easily and affordably, as follows:

First, G Suite, a cloud-based suite that combines many features for work productivity. Features within G Suite include Gmail, Calendar, Hangouts, Hangouts Meet, Google Docs, Sheets, Forms, Slides, Drive, Cloud, and more.

Here are the steps to create a business email with G Suite:

1. Open the G Suite website.
2. Select “Start Free Trial.”
3. Select “People at your company.”
4. If you already have a domain name, select “Yes.”
5. Enter your business website’s domain name.
6. Confirm the domain name.
7. Select whether you want to receive email newsletters or not.
8. Create an email account for login.

In addition to G Suite, there is also Zoho Mail, a professional email service that offers a free plan for those who want to create a business email. This service is limited to five users per domain. Each user receives 5 GB of storage and a 25 MB attachment limit.

If you need more capacity, you can choose from two email plans offered by Zoho. Here’s how to create a business email with Zoho Mail:

1. Visit the Zoho website.
2. Select the Free Plan by clicking Start.
3. Enter your business website domain.
4. Complete your business information.
5. Click Continue.

3. Creating a Business Email with Zimbra Email & Collaboration

You can also choose Zimbra as a service for creating a business email in addition to G Suite and Zoho Mail. The process is just as easy; here are the steps to follow:

1. You must have admin access in Zimbra. You can find this in the top menu. If it’s not there, contact the person who created your Zimbra account. Click the Admin Dashboard icon at the top.
2. Then, click “Add a Domain Now” at the bottom. Enter your domain name there. Don’t forget to verify the domain you’ve entered.
3. Next, log in to your DNS panel. Create a new TXT record there.
4. In your DNS panel, click “Add a Record,” then select the TXT record type.
5. Copy and paste into the “Content” field, then click “Add Record.” You must wait 24 hours for the TXT record to synchronize with Zimbra Cloud.
6. Once synchronization is successful, configure your DNS records.

That’s an explanation of how to easily create a business email, one of which is through Zimbra. No need to worry, you can directly contact Cloudmatika to set up a business email using Zimbra, which is trusted by over 5,000 companies. Let’s grow your business with a professional and reliable business email!