What is Cloud Storage? Benefits of Implementation, Key Points in Choosing, and Examples of Its Use

In 2025, the emergence of generative AI trends, the strengthening of remote work culture, and adjustments to the revision of the Electronic Document Storage Law have all contributed to the growing significance of "cloud storage" implementation.

This article will thoroughly discuss the basic mechanisms of cloud storage, the benefits of implementation, examples of usage, the latest market trends, and important points to consider when choosing a service. By reading this article, you will gain a clear understanding to determine and implement the cloud storage that best suits your company's needs.
 

What is Cloud Storage and How Does it Differ from a File Server?

 

What is Cloud Storage?

  Cloud Storage is an online-based storage service that allows users to store, manage, and share files via the internet. Unlike local servers or internal company file servers, Cloud Storage does not require companies to have their own physical devices, as data is stored in data centers provided by cloud service providers

In general, users can access storage space in the cloud via the internet to upload, download, edit, and share files. This allows work to be done without being limited by location or the device used. Cloud Storage supports work efficiency and plays an important role in BCP (Business Continuity Plan) strategies in the event of a disaster or emergency.
 

Differences with On-Premise / File Server / Online Storage

 

Type	Characteristics
On-Premise	Servers are installed and operated within the company. They offer a high degree of customization and control, but require a significant initial investment and high operational costs.
File Server	Used for sharing files within the company's internal network. Access from outside the company depends on the local environment, and a VPN or similar solution is required.
Online Storage	A service that enables data storage and management via the internet. Files are stored on cloud servers, allowing them to be accessed and shared from computers or smartphones.
Cloud Storage	Files are stored and shared in the cloud owned by external providers. It has high scalability and can be accessed from anywhere. Generally, "online storage" can be considered the same as "cloud storage." Still, in the context of corporate IT operations or large-scale use, the term "cloud storage" is more meaningful because it is used as part of the system infrastructure.

Cloud storage emerged alongside the shift in infrastructure from "managed by the company itself" to "outsourced to cloud providers." As security and reliability improved, more and more companies chose cloud storage as a replacement for traditional file servers.

In 2025, not only single cloud services are used, but also "Hybrid Cloud" and "Multi Cloud" configurations that combine multiple cloud services have become commonplace. According to the 2024 ECI (Electronic Commerce Indicator) report, the global adoption rate of hybrid cloud reached 32%, up from 12% in 2020.
 

• Hybrid Cloud: Operations that combine on-premise environments with cloud services
• Multi Cloud: Utilization of multiple cloud services as needed

  In this configuration, cloud storage serves as an integrated file storage and sharing base, as well as a core element that supports data utilization across the organization.
 
 

Background of Implementation Concerns and Market Trends in 2025

 

Domestic Market Scale & Cloud Storage Growth in Indonesia

  The cloud storage market in Indonesia shows very promising growth. According to DataCube Research, the value of the national cloud storage market is estimated to reach USD 712.6 million in 2032, with a CAGR of around 9.6% throughout 2024–2032. Meanwhile, another report from Mordor Intelligence estimates that the Indonesian cloud computing market will grow from USD 2.44 billion in 2025 to USD 4.80 billion in 2030, with an annual growth rate (CAGR) of around 14.5%.
  This growth is driven by the accelerating pace of digital transformation (DX) across various industries, increasing cyberattack threats, and companies' adjustments to government regulations, including data storage and protection requirements.
  Not only large companies, but SMEs in Indonesia are also increasingly active in adopting cloud services. Cost-effective yet feature-rich cloud storage solutions are seen as an effective way to reduce IT infrastructure costs while improving operational efficiency, so their adoption will become more widespread in the future.
 

Remote Work and Data Dispersion

  Since 2020, the trend of remote work has grown rapidly due to the pandemic, and by 2025, it will be even more entrenched as the primary work model. This situation means that internal company file servers are no longer sufficient to support daily operations.
  The solution is for companies to adopt cloud storage, enabling employees to securely access files from anywhere using various devices, thereby supporting flexible work systems and a smoother transition to hybrid work.
  Furthermore, with the variety of devices and networks in use, cloud storage also plays an important role in data governance. Companies can clearly identify the location of data storage, ensure security, and simplify the management of crucial business information.
 

The Rise of Generative AI/IoT and Edge

  Entering 2025, cloud storage trends are increasingly influenced by the use of Generative AI such as ChatGPT, which is driving an increase in the types and capacity of files handled by companies. In addition, the growth of the Internet of Things (IoT) is also generating large volumes of unstructured data, ranging from images and sensor log data to video content.
  In this context, cloud storage is no longer just a storage container, but has become the foundation for work efficiency, data analysis, and AI-based optimization. Its role is now crucial in supporting collaboration, security, and real-time data processing, which are increasingly needed by modern businesses.
 
 

7 Advantages and 3 Disadvantages of Cloud Storage

 

Advantages of Cloud Storage

  In this section, we will discuss in more detail the seven advantages of Cloud Storage
 

1. Unlimited Access Regardless of Location
   File servers are built within a company's internal network, so they are not designed to be accessed from outside the company. However, with the implementation of
    
2. Remote Work
   The need to access files from outside the office, such as from home, has increased, leading to the widespread use of VPNs or virtual desktops. However, we cannot deny that both pose security concerns.
   
   On the other hand, cloud storage shares files via the internet. It means that as long as there is an internet connection, whether at home or at the office, domestically or abroad, users can access files stored in cloud storage.
    
3. Remote Work
   The need to access files from outside the office, such as from home, has increased, leading to the widespread use of VPNs or virtual desktops. However, we cannot deny that both pose security concerns.
   
   On the other hand, cloud storage shares files via the internet. It means that as long as there is an internet connection, whether at home or at the office, domestically or abroad, users can access files stored in cloud storage.
    
4. Easy Data Sharing and Editing Within and Outside the Company
   By using cloud storage, files can be shared and edited in the cloud.
   
   Currently, the amount of data and files handled by businesses is enormous. Therefore, if they are not managed centrally, it will be difficult to locate certain files. In addition, when files are edited or updated through multiple exchanges, it is often difficult to distinguish which version is the latest. For example, if a file is attached to an email and sent to another user for editing, the file name must be changed each time to distinguish between versions.
   
   In this case, cloud storage enables direct editing and updating in the cloud. In addition, there is no longer a need to share files by attaching them to emails, thereby reducing workload. This increases productivity and minimizes errors.
    
5. Stay Protected with Automated Backups for Any Scenario (BCP & Ransomware Defense).
   Protecting data on file servers is not enough; simply storing it in the office is insufficient. Backups are mandatory due to the risk of cyber-attacks and physical damage, which can occur at any time. The problem is, if the backup is on the same network, the risk of it being encrypted along with the rest of the files when ransomware strikes is very high—because ransomware usually encrypts all connected files, including those on local devices and synchronized cloud storage. As a result, access to important documents can be lost unless there is a separate and secure backup.
   
   Cloud storage is the solution because it usually comes with an automatic backup system, and backup data is stored in a data center that is physically separate from the company's internal network. This greatly reduces the risk of data loss due to ransomware attacks. In addition, the cloud also supports Business Continuity Plans (BCPs). For example, in Japan, a disaster-prone country, companies can keep their confidential data safe and continue operations even in emergencies.
   
   Unlike file servers in offices, which are prone to loss in the event of a disaster, cloud data centers are designed to be resistant to earthquakes, fires, and power outages, making them much safer. However, cloud backup alone is not enough. The "3-2-1 backup" principle still needs to be applied, which is to store three copies of data on two different media, with one copy in a separate location. That way, companies can minimize the risk of data loss.
    
6. Initial Investment and Operational Costs Can be Reduced.
   Using cloud storage is much more cost-effective than building your own file server. For file servers, companies need to make a large investment in hardware (servers, routers, UPS, PCs), software, configuration, and security. The costs vary, ranging from $7,500 for an entry-level server to more than $75,000 for a large-scale one, plus additional hardware costs of around $7,500–$25,000. These budget does not include the costs of installing the OS, software, mail/web server ($4,000–$8,000), and building an office network ($7,500–$16,000).
   
   With cloud storage, you don't need to purchase hardware, install software, or build a network. Simply contact the service provider and sign a contract, and the service can be used immediately—many even offer no upfront costs.
   
   Unlike file servers, which require a large investment and regular operating costs. If managed by a third party, the monthly cost is usually 10–15% of the construction cost. For example, a server worth Rp55 million can incur costs of Rp5.5–8.25 million per month. Internal management is also challenging due to the need for 24-hour supervision and the requirement for a swift response to disruptions.
   
   With cloud storage, all maintenance and operations are handled by the provider, resulting in more controlled and efficient costs.
    
7. Always Able to Use the Latest Features
   Managing your own file server requires software updates to access the latest features. If maintenance is outsourced, there are usually additional costs. Conversely, with cloud storage, updates are performed automatically so that users always get the latest features without any hassle.
   
   Updates are not only important for efficiency, but also protect confidential data from cyber attacks. Over time, every software is susceptible to new security vulnerabilities. If updates are delayed, the system becomes more vulnerable, especially on servers that are difficult to shut down.
   
   Cyber attacks are becoming increasingly sophisticated, including "zero-day attacks" that exploit the gap between the discovery of a vulnerability and the release of a fix. Even with strict monitoring, there is always a vulnerable period. This is where cloud storage excels, as service providers handle updates and security. Although attacks cannot be avoided entirely, the risk is significantly lower than with traditional file servers.
    
8. Reducing the Hassle of Replacing Devices
   There are times when individuals use personal computers and store data directly on those devices. In such cases, replacing a laptop requires considerable effort to transfer large amounts of data from the old device to the new one. However, if the data is stored in cloud storage, that hassle can be avoided.
   
   Meanwhile, in the case of companies, both on-premise and cloud storage share data through a network, so that when devices are replaced, no data transfer work is required.
    
9. Can Overcome Storage Capacity Issues
   Every year, the volume of company data continues to increase in line with the push for digital transformation (DX) and the use of big data. Relying on file servers alone carries the risk of quickly reaching capacity, and adding capacity requires additional hardware and costly setup. With cloud storage, capacity can be flexibly increased simply by upgrading your package, making it suitable for startups and growing businesses that need space in line with their growth.
    

 

3 Disadvantages of Cloud Storage

  On the other hand, several considerations (disadvantages) also need to be understood before implementation. Here are three points that will be explained:

1. Unable to Synchronize While Offline
   Cloud storage allows data access via the internet, so its use requires an online connection. As long as the network is stable, work can run smoothly because the system is managed centrally. However, when offline or when the connection is weak, for example in rural areas, data access will be hampered and productivity will decline. Therefore, even though it supports remote working, the effectiveness of cloud storage still depends on the quality of the internet.
    
2. Low level of customization
   File servers give companies complete freedom, from purchasing hardware and installing software to building systems, resulting in a very high level of customization.
   
   In contrast, cloud storage offers limited customization options, such as storage capacity and security levels, but is less flexible in terms of detailed settings. In addition, cloud storage performance is highly dependent on internet quality; in areas with weak connections, data access can be hampered, even if a remote working system is in place.
    
3. Costs increase according to the number of users
   On file servers, an increase in the number of users does not automatically increase costs. Conversely, cloud storage costs are generally calculated per user, so the more users there are, the higher the costs. However, there are also cloud storage services with unlimited users, which can be the right choice if the company projects growth in the number of users.
    

 
 

Examples of Cloud Storage Utilization Based on Needs

 

Telework Environment Setup

  Now that remote work has become commonplace, mechanisms for securely accessing internal data from outside the company have become inevitable. By adopting cloud storage, access to internal shared folders is possible without the need for a VPN, and work efficiency increases dramatically.
  Furthermore, collaboration in the cloud has also become easier, making it ideal for setting up a basic hybrid work environment that combines working in the office and working remotely.
 

Accounting Data Storage and Compliance with the Electronic Bookkeeping Act

  Following a system revision in January 2022, full compliance with the Electronic Bookkeeping Act ( ) will be mandatory starting in January 2024. Especially for "electronic transaction data" such as receipts and invoices, cloud management that guarantees authenticity, visibility, and continuity of storage is required.
  By utilizing cloud storage, these electronic books can be stored and managed securely and efficiently in a format that complies with legal requirements. Time stamping per folder, automatic recording of change history, and metadata management with a high searchability level enable the development of a management system that surpasses paper-based systems, which is a major attraction.
 

Version Management and Team Collaboration

  Sharing files per project and collaborative document editing are areas where cloud storage shows its true value. Especially in the creation and review process of documents involving many people, local storage or email attachments cause major problems in the form of file version confusion.
  By using cloud storage, the latest version of a file can always be shared while automatically saving the history of previous changes, making the review and progress management process much more efficient.
 

Real-Life Example of Filebox Implementation

  One company in Indonesia adopted the "Cloudmatika Filebox" cloud storage to overcome the inconveniences of conventional on-premise file sharing servers. The goal was to improve work efficiency and smooth information sharing. Highly appreciated points include improved accessibility during business trips and at project sites, access rights settings per division, and a clear, cost-based system that can be used with peace of mind.
  After implementation, inventory and sales data are organized by division and role. Because it can be operated intuitively with an Explorer-like interface, even employees who are not familiar with technology give it positive reviews. A review of the old folder structure and updates to old devices were also carried out at the same time, resulting in the achievement of "information visualization" and "elimination of inefficient work." Moving forward, the POS system and customer management are also planned to be migrated to the cloud, so the foundation for digital transformation (DX) is currently being built.
 

Implementation Checklist 6 Selection Points

  Below, we summarize 6 points to consider when selecting cloud storage.
 

Checkpoints	Explanation Points
Security Measures	AES-256 encryption, access control, two-factor authentication, etc. Prerequisites for the Zero Trust era
Storage Capacity & Cost System	Fixed monthly cost system or usage-based cost Also note user limits and overage charges/li>
Data Location	Location in domestic or overseas data centers affects governance and legal compliance Important, especially in accounting data management
Connectivity with compatible OS & applications	The main point is compatibility with existing business tools such as integration with Windows Explorer, Office, Teams, and Slack
Support System & Language Support	Confirm the availability of Japanese language support and telephone support to anticipate problems after implementation
Backup & Recovery System	It is also important from the perspective of automatic backup features, recovery features, the existence of log storage, and BCP/DR (Disaster Recovery)

 

Comparison of the 3 Most Popular Cloud Storage Services

 

1. Cloudmatika Filebox

  Cloudmatika Filebox is a cloud file server service from Cloudmatika. Its main feature is unlimited users, so even if the number of employees increases as the business grows, there are no additional costs. Its intuitive user interface, which can be used like the familiar Explorer or Finder, makes it very easy to operate. Therefore, there is no need for special training when switching from a local file server to the cloud.
  This service supports 24 languages, overcoming language barriers for global companies and ensuring business continuity even with overseas production bases or clients.
  There are two packages: the Standard Package, which starts with 1TB of storage, and the Advanced Package, which begins with 3TB of storage. A 14-day free trial is also available to try it out firsthand.
 

Cloudmatika Filebox Features

 

• Can be used with standard operations.
• Centralized management for IDs and passwords.
• Share link creation.
• Integration with mobile devices.
• Permission settings for each user.
• Version management that can recover up to 999 generations.
• Automatic upload of scanned data.
• Can save directly from other applications.
• Can edit and collaborate on Office files online directly in the browser.
• Can revoke access rights to shared folders.
• Can disable published public links.
• WebDAV connection (Advanced Package).

 

Cloudmatika Filebox Security

 

• AES256-bit encryption.
• Two-factor authentication settings.
• Supports secret keys on the server.
• SSL on the web management screen.
• Protection against ransomware.
• Can remotely delete data with admin rights.
• ISO-certified data center.
• Restricts access from global IP addresses other than those specified (Advanced Package).
• First-time access from new devices is only allowed after authentication (Advanced Package).
• Advanced sharing link settings, such as download limits (Advanced Package).

 

Package	Standard	Advanced (Advance)
Capacity	1TB	3TB
1-Month Contract (Monthly fee, including tax)	IDR 1,525,140	Rp3,814,182
1-Year Contract (Monthly fee, including tax)	IDR 1,356,153	Rp3,220,864

 

5 Reasons Why Cloudmatika Filebox Is the Right Choice

 

1. Save Money with 1TB Capacity & Unlimited Users

  Many cloud services charge per user, but Cloudmatika Filebox is different. You get 1TB of storage with unlimited users starting from only $200/month (including tax). Suitable for SMEs and teams, with Advance Package options for higher capacity and security.
 

2. Guaranteed Security (AES256 & 2FA)

  Filebox uses AES256-bit encryption equivalent to industry standards, equipped with two-factor authentication, access control, and file history management. All activities are recorded in logs, and deleted files can be recovered, making it safe from the risk of leaks or user errors.
 

3. Easy to Use with Explorer & Finder

  Filebox operations are familiar, just like Windows folders or Finder on macOS. Drag & drop and right-click sharing features are available on both platforms, making it easy for anyone—Windows or Mac users—to start using it right away without any complicated adjustments.
 

4. Local Data Center & Indonesian Language Support

  Filebox is operated in our own data center in Jakarta, ensuring your data is secure, compliant with Indonesian regulations, and more controlled. Customer support is available in Indonesian via phone and chat, ensuring issues are resolved quickly.

5. 14-Day Free Trial

  Want to try it first? Filebox offers a 14-day free trial without installation, allowing companies to conduct internal verification before full implementation.
  With a combination of cost efficiency, high security, ease of use, local infrastructure, and a free trial, Cloudmatika Filebox is the ideal cloud storage solution for businesses that need better data control and compliance with Indonesian regulations.